Social Media is a minefield. One in which many businesses and organisations are struggling. But, as the video below points out, it is where people are, and is where people are looking to engage with the people, businesses and organisations they value. The question is not “SHOULD I use Social Media in my marketing mix” but HOW.
It seems to me that a growing number of Twitter users consider Follow Friday’s to now be something equivalent to spam. But with some discipline it can be a very useful aspect of social networking. So… these are my guidelines.
Legislation requires that your business obtain consent from the individual about whom you are collecting personal information to all purposes for which you intend to use and disclose the personal information.
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